Personalby Nick Bosch on 10/17/2012
Business is personal. “Don’t take it personally” is some of the worst advice you could give someone in business. It encourages complacency. It’s akin to telling your recently dumped friend that it was nothing they did even when you know damn well it was and that maybe they deserved it.
I’ve always shied away from competition unless I was thrust into it. Why? I think it has something to do with wanting to be nice. Competition is ugly and it doesn’t leave any room for being nice.
When challenged to a personal competition though, it is rare that I lose. The bigger the challenge the more you’ll bring out of me. Challenge my effectiveness, my ability, my intelligence, me, and you’ll open Pandora’s Box. I will rise to the occasion like few people you will ever meet.
Why is it then that in the past I’ve waited for someone to challenge me? It’s because I’ve heard my entire life from both people who care about me and pop culture alike not to take things personally. It’s terrible advice.
Every client you pursue is either using someone else now or is looking at your competitors and comparing you to them. If they go with your competitor it’s personal. You’ve lost that competition. There is no reason why anyone shouldn’t go with you. If you lose a client it’s either because you aren’t providing better results than your competition or you’re doing a poor job of showing them why your results are better than your competition.
Are you building a lifetime of work to be proud of? Are you better than your competition? If you don’t believe that then you don’t belong in business. It’s personal. Approach every opportunity with a client personally. They should work with you forever and pay you better money than your competition could ever receive because you are better than them. Every battle is personal.
If you’re one of my clients you can rest assured that I relentlessly pursue better results than you could ever find anywhere else. It’s personal for me. It’s not that you deserve the best, of course you do, but for me it’s about being the best. It’s personal.
Being competitive and taking business personally doesn’t mean be rude. It means that if you know how to sell your services and why you’re better than your competition than it is your responsibility to do all those things you know how to do to make sure you receive that business and keep it.
If you were put into a room with a prospective client and your toughest competitor and both of you were competing for that business I can almost guarantee you wouldn’t sit silently while he said why his business is better. You’d use every tactic you know to prove why you’re the better choice. You’d be dynamic, you’d be cheerful, you’d be colorful, you’d persuade them, you’d win their business. You’d give them every reason to go with you, your plan, your design.
Keep that image in your mind when you go to work every day. You’re in that room for that client with your competition right now, you just don’t always remember that. It’s personal.